Wednesday, 21 September 2016

LO1 - Target Audience

The target audience for the product my script is being created for are most likely going to be people with a low spending power: this is because the video will be free to view on youtube and so people won't have to worry about paying anything to watch it. It will also liekly be viewed by a teenage audience, this is due to the horror genre of the product, the cast being teenagers themselves and the platform it being released on being more commonly used by a younger audience. I think my film will appeal to people who live in more urban areas, as they will be less used to camping out in the countryside and so the horror elements will be more effective with the setting to them.

The script I analysed is for a short comedy film, it is more likely that this is aimed at a younger audience given it would would mostly be seen via the internet, which is a platform used much more frequently by a younger audience. The film is also more likely targeted for an american audience, because of how it is set in new york and uses a lot of american terminology in the script.
 The female protagonist could make the film more targeted towards a female audience, however there could also be use of the male gaze and Carl Roger's theory to make her seem the ideal parter, which would drawer in a male audience.

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